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Web Survey Bibliography

Title Marrying passive and custom data for effective mobile targeting
Source Quirk's Marketing Research Review February 2016, pp. 38-41
Year 2016
Access date 06.09.2016
Abstract
The authors look at the factors affecting mobile data-gathering and why it’s so hard to get a clear picture of consumers’ mobile behavior.  
Year of publication2016
Bibliographic typeJournal article
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Web survey bibliography (4086)

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